Online Presence Management

Attracting and maintaining business online is no longer as simple as optimizing technical factors on one’s website or having built-in SEO. In fact, only a small piece of Online Presence Management pertains to technical website factors. The majority of OPM is made up of moving parts that require constant ongoing work, like content generation and maintaining a robust web presence across multiple different platforms.

Effective OPM is vital to a successful and comprehensive marketing strategy, and our approach to OPM prioritizes quality over instant results.

WEB DEVELOPMENT

Websites are a necessity to compete in today’s business landscape. We offer a few different types of web design services, including templates, semi-custom, and fully custom websites.  We build most of our websites on WordPress, the web’s most popular content management system and all our websites are built to be responsive, meaning they work on any tablet or mobile phone.  We focus on small business and have engineered are design processes around the needs of the majority of our client.  

MANAGED WORDPRESS HOSTING

Our services hosts your website on custom virtual servers and keeps your site fully updated so it’s lightning fast and running at peak performance. We back everything up automatically and runs regular security checks, so it’s well guarded against hackers.

We ‘manage’ your website behind the scenes to maintain consistent performance. Our service is perfect if you want tip-top results, but don’t have the time or technical know-how to tweak and manage things ‘under the hood’.

MANAGED WOOCOMMERCE HOSTING

Like our managed services we provide best in class servers and technology while taking care of all the nitty-gritty details. In addition to all the great management services we provide extra support in managing and maintaining your product catalog, integrations with 3rd party systems.

Running an online store is a major undertaking and our program is designed with this extra support requirement in mind.

SEO PROGRAM

Your account manager will evaluate your website to determine how technical factors are contributing to your natural rankings in the search engines. Evaluation and optimization can be made of the following:

SEARCH ENGINE OPTIMIZATION (SEO)

Your account manager will evaluate your website to determine how technical factors are contributing to your natural rankings in the search engines. Evaluation and optimization can be made of the following:

LINK DEVELOPMENT

Gathering inbound links from reputable websites is a key element of SEO, and can give you a surefire edge over your competition. Our innovative approach carefully considers a link’s value from the search engine’s point of view before acquiring it in order to derive maximum benefit. Our link development strategies include:

REPUTATION MANAGEMENT

Growing and managing your online reputation is key to creating the kind of rewarding online presence that brings in new business. We will develop strategies hand-in-hand with you to make sure your happy customers are writing great reviews online where they matter most.

LOCAL SEO & DIRECTORY MANAGEMENT

As a small business, it is important to focus your Online Presence Management on targeting local keywords and optimizing your local listings, such as your NAP (Name, Address, Phone) information.

DIGITAL MARKETING

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities.

SEARCH ENGINE MARKETING (SEM)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

SOCIAL MEDIA MARKETING (SMM)

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.